Tag Archives “Brand Equity”

ANTOINE: TAKING A LOCAL ICON INTO THE 21ST CENTURY

The Context A few years ago, the Lebanese bookseller market was considerably shaken up by a flashy new kid on the block, Virgin Megastore. Suddenly, a lot of traditional Lebanese book retailers’ brands started to look stale and old. Many of them stayed stuck in their ways, but Librairie Antoine came to us with a […]