Understanding Instagram

Understanding Instagram

Instagram seems simple. Snap a picture, add a filter, and share with the world. Right?

Well, for a fashion brand, it’s not so black and white. Here are 8 ways you should be using Instagram as a marketing tool for your brand.

1. Build Your Brand

This could involve posting images of staff, the company’s offices, pets, or cityscapes – basically anything that you want the brand image to be associated with.


2. Shout About Your Products

Nobody wants to follow a brand that just posts boring stock images of its own products, but there are ways of being creative with product images that will keep people entertained.

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3. Launch Competitions

Competitions are a common way of starting conversations with users and driving up follower numbers.

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4. A Look Behind the Scenes

It acts as a reward for your followers’ interest in the brand and helps to build customer loyalty.

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5. Brag About Celeb Fans

If your brand is lucky enough to have celebrity fans then why not make the most of them?

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6. Hashtag, Hashtag, Hashtag

People can use them to search for interesting content.

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7. Link It To Foursquare

This only really works for businesses with brick-and-mortar locations, but it’s a great way of injecting some interest into your foursquare listing and hopefully attracting more customers.

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8. Celebrate Your Followers

Sharing user-generated content is a great way to reward followers and help to increase brand affinity.

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This article is a part of the Social Media for Fashion Seminar co-hosted by Raghunter and Keeward. For the full schedule, click here.

Posted in: Social Media for Fashion