Instagram seems simple. Snap a picture, add a filter, and share with the world. Right?
Well, for a fashion brand, it’s not so black and white. Here are 8 ways you should be using Instagram as a marketing tool for your brand.
1. Build Your Brand
This could involve posting images of staff, the company’s offices, pets, or cityscapes – basically anything that you want the brand image to be associated with.
2. Shout About Your Products
Nobody wants to follow a brand that just posts boring stock images of its own products, but there are ways of being creative with product images that will keep people entertained.
3. Launch Competitions
Competitions are a common way of starting conversations with users and driving up follower numbers.
4. A Look Behind the Scenes
It acts as a reward for your followers’ interest in the brand and helps to build customer loyalty.
5. Brag About Celeb Fans
If your brand is lucky enough to have celebrity fans then why not make the most of them?
6. Hashtag, Hashtag, Hashtag
People can use them to search for interesting content.
7. Link It To Foursquare
This only really works for businesses with brick-and-mortar locations, but it’s a great way of injecting some interest into your foursquare listing and hopefully attracting more customers.
8. Celebrate Your Followers
Sharing user-generated content is a great way to reward followers and help to increase brand affinity.