Launched in August 2013, Raseef22 has quickly established itself as one of the main sources of Arabic-language alternative web journalism, with traffic indicating that is has overtaken other existing media sites in record time. Raseef22 aims to become the undisputed default source of alternative content on the 22 Arab countries. Keeward reworked the UX and developed Raseef22’s new website, aided by Studio Zumra on the design front. We also assisted in forming their editorial strategy, which aims to cover all notable cultural and political events in the Middle East. Check out the website here.