Brussels-based MPman created the first-ever portable Mp3 player in 1997, and has since remained one of the important players in the European consumer electronics market (supplying such giants as Carrefour, FNAC, Mediamarkt, and more). Keeward completely redesigned MPman’s packaging on their entire range of products (audio, video, mp3 players, smartphones). Since the packaging is their principal communication platform, this was not a task we took lightly. Their target audience is made up of people who are connected, young and tech savvy, so we created an identity that would stand amongst clutter of the electronics aisle.
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