Established in 1997, Masculin is one of the leading magazine’s in Lebanon, namely within men’s lifestyle segment, and is one of the prime properties in publisher RLP’s portfolio. When RLP management reached out to us, it was with the intention of bringing their French-language men’s title into the digital era with a brand new website. Our conversations focussed on the changing nature of the men’s magazine, and masculinity, and the need to reflect this evolution in the digital iteration of the brand. Keeward ended up designing and developing the website, creating the content for its initial months of operation, locating and vetting editorial talent, and creating a social media campaign around launch, as well as the social media strategy around the content.
Check out the website here.