Founded in 1996, the Ecole Supérieure des Affaires (ESA Business School ) is an International School of Management dedicated to the professional education of managers and leaders in Lebanon and the Middle East. Located at the heart of Beirut, ESA asserts its dimension as a renowned International School, where high-level audience of talents meet the best world-class academics and specialists.
ESA asked Keeward to setup a professional workshop to help the staff of the Department of Communication to master the best practices of social media platforms communication.
Following this training conducted in December 2014, the ESA Directorate asks Keeward ensure support for communication activities on social media for a period of 3 months.
The objectives of the support offered by Keeward are to quantitatively and qualitatively improve the performance of campaigns and posts on social media, ensure coherence and consistency over time of communications actions on social media, measure quarterly performance and provide arguments to redirect the strategy objectives
and educate staff of in corporate social media use in connection with the institution’s communication strategy.