Following drastic changes in the Lebanese bookshop market in the mid 2000s, Librairie Antoine came to us with a bold vision for their future. They had been around for 75 years and they wanted a way to stay leaders for the next 75. Keeward proceeded to simplify the brand and unify its message. Rather than just enjoy the warm reception the new identity got, Keeward and Antoine decided we could go further in rejuvenating the brand by developing an entire new online division. Keeward’s expertise in ecommerce and online community management was essential to the success of the project. Today, Antoine Online has more than 8 million titles in five languages from the best Arabic, francophone and English-language publishers, carefully curated for a discerning audience. More importantly, they have an ongoing conversation with a reactive online community on Facebook, Twitter, Google+ and most recently Pinterest.
Check out the website here.