Digital Advertiser (Paid Search & Paid Social)
We are looking for a passionate Digital Advertiser (Paid Search & Paid Social) with experience in handling paid digital campaigns, to join our digital marketing team in Beirut. If you are a driven person who loves to work in a fun, non-traditional, yet challenging environment, then we are waiting for you.
- Create, optimize, and manage digital advertising campaigns on Paid Search, Display, and Social Media Channels.
- Apply paid search optimization to brand building and direct response initiatives.
- Plan and develop paid search campaigns from keyword research and structure, ad copywriting to day-to-day management, taking into consideration strategy’s main goals and targets.
- Day-to-day follow up and optimization to make sure all efforts are focused on achieving goals and objectives.
- Build insightful reports with performance analysis, use the data to interpret insights and trends, and make recommendations to inform data-driven decisions.
- Work closely with the Content Creation and Social Media teams to generate high targeted traffic and leads.
- Work closely with the Development team to make sure all best practices are implemented in terms of tracking and landing page design.
- Ambitious, curious, and witty, willing to work in a team-driven environment
- A strong sense of accountability and ownership
- Minimum 2 years of experience in SEM, display, and social media marketing
- Knowledge in Google Analytics
- Knowledge in Microsoft Excel
- Ability to fluently speak and write in English and French
- Google AdWords certification is a plus
- Experience in Lead based campaigns is a plus