PRESENTATION

The Importance of Content Strategy

by Karen McGrane 2010
This content is part of our Curation & Aggregation Series, where we share bits and pieces of content we’ve found online that are relevant to the fields we operate in. This content is a supplement to the original material we publish. We make sure it is clearly branded with the source logo, and we encourage you to follow the link back to the original video, where we’re sure you’ll stumble on plenty of other riveting stuff.

Click though Karen McGrane’s brutally honest presentation on the dangers
incurred when someone has a poor or inexistent content strategy for their website.
Image Property of Sean MacEntee (Flickr)