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Building the Web: Architecture and User Experience

I spent years training to be an architect. Years that helped me decide architecture as a career wasn’t going to be for me. But those years left something behind. To this day, they influence my work creating software, websites and digital interfaces. Studying architecture taught me that technicality, aesthetics, and functionality were all essential components […]

RAGHUNTER

We live in an indubitably consumer society, so it’s useless to try to deny that shopping—and a whole lot of it—is an essential part of life. As we have not yet regressed (or perhaps progressed) to living in a mass nudist colony, shopping for clothes is an inevitability. Many are completely okay with this; going […]

GATE 37 | KEEWARD PUBLISHING

All the way back in early 2012, we’d been mulling over the possibility of doing more English-language publishing at Keeward Partner project Tamyras. Over the course of our conversations we figured out it was probably unwise to confuse people, since Tamyras has worked really hard to build itself a reputation as a leading French-language publishing […]

THE WANTON BISHOPS

Sometimes things don’t immediately make sense. For example, U2 working with Apple in the early 2000s to release an iPod, or the existence of Katy Perry. But then, slowly, you figure out why things happened the way they did. So here’s a little story for you. I’ve got a friend (I know, that’s hard to […]

THE WRONG QUESTIONS DON’T HAVE RIGHT ANSWERS

In this article, Keeward CEO Cyril Hadji-Thomas goes through the various scenarios in which clients can often come to us asking the wrong questions, and how we like to reframe their problems in a way that ensures we’ll find a solution together. I have a confession to make. I never wanted to be an engineer, […]

THE DAUNTING TASK OF WRITING ABOUT THE PHOENICIA

When the Phoenicia commissioned Tamyras to come up with a beautiful book to celebrate the legendary hotel’s 50th anniversary, we knew it would be an interesting experience. Nothing could have prepared Tania Hadjithomas for the journey that awaited her, through fascinating archives and first-hand accounts of the hotel’s storied history, deeply intertwined with that of […]

THE SPARE TIME DIARIES

We all enjoy our jobs at Keeward, and that’s not just marketing speak. One reason we’re such a satisfied bunch, is because we’re encouraged to dedicate a healthy amount of time to our personal projects. Here’s some of what our motley crew gets up to in their spare time. Personal Projects Patricia Patricia is famous […]

PRESS RELEASE: DEKKENIT ABOU SOUSSOU

Where good food and good mood meet, fall in love, have babies, then decide to call it quits. The Shop Do you spend your 9 to 5 days at the office, fingers clasping your laptop, eyes glued to the screen, beads of sweat seeping through your forehead from concentration? So do the Keeward team members. […]

VHS ISN’T DEAD

In the following article in his native French, Keeward Creative Director Franck Mandon explains why he’s decided to revive VHS tapes and use them in his creative process. He wanted to give these objects, which played such an important role in our lives for some many years, a new role. Detached from their primary use, […]

EBOOKS AND PRINT: WHY IT’S NOT A ONE-WAY STREET

There have been many wild theories regarding the future of books, publishing and book retail since eBooks became a tangible phenomenon of the industry. For years, we have been talking and writing about how wonderful it would be to be able to travel around the world along with your entire library stored inside an ebook […]