Keeward Ventures

Building the Web: Architecture and User Experience

I spent years training to be an architect. Years that helped me decide architecture as a career wasn’t going to be for me. But those years left something behind. To this day, they influence my work creating software, websites and digital interfaces. Studying architecture taught me that technicality, aesthetics, and functionality were all essential components […]

THE WRONG QUESTIONS DON’T HAVE RIGHT ANSWERS

In this article, Keeward CEO Cyril Hadji-Thomas goes through the various scenarios in which clients can often come to us asking the wrong questions, and how we like to reframe their problems in a way that ensures we’ll find a solution together. I have a confession to make. I never wanted to be an engineer, […]

THE SPARE TIME DIARIES

We all enjoy our jobs at Keeward, and that’s not just marketing speak. One reason we’re such a satisfied bunch, is because we’re encouraged to dedicate a healthy amount of time to our personal projects. Here’s some of what our motley crew gets up to in their spare time. Personal Projects Patricia Patricia is famous […]

CONSTELLATIONS: BRINGING IDEAS AND PROJECTS TOGETHER

There is a word that comes to mind whenever I think back to my first few months at Keeward and that word is constellation. In the span of five or six months I must have heard it on at least a couple dozen occasions and I never quite felt at ease with it. What did […]

TURNKEY PROJECT MANAGEMENT

Project management is more of an art than a science. A good project manager is someone who can be forward-looking, comprehensive, flexible, uncompromising, meticulous and procedural … But above all a good project manager can only succeed if he or she is realistic about the demands being made by the project owner. Project management, is […]

ANTOINE: TAKING A LOCAL ICON INTO THE 21ST CENTURY

The Context A few years ago, the Lebanese bookseller market was considerably shaken up by a flashy new kid on the block, Virgin Megastore. Suddenly, a lot of traditional Lebanese book retailers’ brands started to look stale and old. Many of them stayed stuck in their ways, but Librairie Antoine came to us with a […]

CLEARER, SHARPER, FUNNIER,…

Here’s the presentation I gave on the last day of the Social Media Week Beirut. Scroll down for my notes. The video will be up as soon as we have it. 1/ Prelude: Estimates say that a few years back, between 65% and 90% of customers used search engine before making a purchase, most of […]

BEYOND WEB 2.0 WITH BERYTECH ENTREPRENEURS

Keeward CEO, Cyril Hadji-Thomas, was part of a panel at Social Media Week Beirut with Boudy Nasrala (WonderEight), Antoun Abouzeid (Makhsoum) and Stephane Bazan (USJ). Beyond Web 2.0 | Social Media Week by keeward Below is a summarized transcript of Cyril’s remarks, but we also think you should listen to the audio file, there’s some […]

THE PANEL ON BEYOND WEB 2.0

I’ve just come back from a panel called Beyond Web 2.0 at Berytech Mansourieh, as part of Social Media Week Beirut. The discussion revolved around four broad questions. What’s being done right in social media? What’s being done wrong. How do we evolve and what is in store for the future. That’s a hell of […]