Social Media

ANTOINE: TAKING A LOCAL ICON INTO THE 21ST CENTURY

The Context A few years ago, the Lebanese bookseller market was considerably shaken up by a flashy new kid on the block, Virgin Megastore. Suddenly, a lot of traditional Lebanese book retailers’ brands started to look stale and old. Many of them stayed stuck in their ways, but Librairie Antoine came to us with a […]

DO WE REALLY NEED AN ALL-POWERFUL FACEBOOK?

What does Facebook’s continued expansion mean for the future of social media? Are things going to go the way they did for Microsoft a decade ago, and Google more recently? Read on for some interesting insight on the matter from keeward CEO, Cyril Hadji-Thomas. Recently, Facebook has been making some major moves to step on […]

CLEARER, SHARPER, FUNNIER,…

Here’s the presentation I gave on the last day of the Social Media Week Beirut. Scroll down for my notes. The video will be up as soon as we have it. 1/ Prelude: Estimates say that a few years back, between 65% and 90% of customers used search engine before making a purchase, most of […]

BLOGGER’S VIEW

This post was originally published on Marie Nakhle’s personal blog, which you can check out here. Marie will be speaking about Keeward’s Libraire Antoine success storyon Friday 23rd September at 10am at AltCity in Hamra. Social Media Week’s mission is to explore how local and regional societies, cultures, and economies are becoming more integrated & […]