Cheat Sheet

Social Media for Fashion

Fashion has always been an important part of people’s lives, and that is even more the case now that we can follow our favorite brands, tastemakers and photographers through social media. The Arab World is no exception to the trend, and Beirut, the fashion capital of the Middle East, is a focal point for fashion […]

GATE 37 | KEEWARD PUBLISHING

All the way back in early 2012, we’d been mulling over the possibility of doing more English-language publishing at Keeward Partner project Tamyras. Over the course of our conversations we figured out it was probably unwise to confuse people, since Tamyras has worked really hard to build itself a reputation as a leading French-language publishing […]

THE WANTON BISHOPS

Sometimes things don’t immediately make sense. For example, U2 working with Apple in the early 2000s to release an iPod, or the existence of Katy Perry. But then, slowly, you figure out why things happened the way they did. So here’s a little story for you. I’ve got a friend (I know, that’s hard to […]

THE WRONG QUESTIONS DON’T HAVE RIGHT ANSWERS

In this article, Keeward CEO Cyril Hadji-Thomas goes through the various scenarios in which clients can often come to us asking the wrong questions, and how we like to reframe their problems in a way that ensures we’ll find a solution together. I have a confession to make. I never wanted to be an engineer, […]

THE DAUNTING TASK OF WRITING ABOUT THE PHOENICIA

When the Phoenicia commissioned Tamyras to come up with a beautiful book to celebrate the legendary hotel’s 50th anniversary, we knew it would be an interesting experience. Nothing could have prepared Tania Hadjithomas for the journey that awaited her, through fascinating archives and first-hand accounts of the hotel’s storied history, deeply intertwined with that of […]