Case Studies

ANTOINE: TAKING A LOCAL ICON INTO THE 21ST CENTURY

The Context A few years ago, the Lebanese bookseller market was considerably shaken up by a flashy new kid on the block, Virgin Megastore. Suddenly, a lot of traditional Lebanese book retailers’ brands started to look stale and old. Many of them stayed stuck in their ways, but Librairie Antoine came to us with a […]

PROMOTING LEBANESE TOURISM

Keeward has been working with Lebanese Tourism Office in Paris since January 2009, developing its marketing campaigns in Europe. We created an interactive tool for the promotion of Lebanon as a destination for the movie industry as well as came up with a series of recommendations to improve the previous website. Read on for an […]