Branding & Communication

CONSTELLATIONS: BRINGING IDEAS AND PROJECTS TOGETHER

There is a word that comes to mind whenever I think back to my first few months at Keeward and that word is constellation. In the span of five or six months I must have heard it on at least a couple dozen occasions and I never quite felt at ease with it. What did […]

ANTOINE: TAKING A LOCAL ICON INTO THE 21ST CENTURY

The Context A few years ago, the Lebanese bookseller market was considerably shaken up by a flashy new kid on the block, Virgin Megastore. Suddenly, a lot of traditional Lebanese book retailers’ brands started to look stale and old. Many of them stayed stuck in their ways, but Librairie Antoine came to us with a […]

CLEARER, SHARPER, FUNNIER,…

Here’s the presentation I gave on the last day of the Social Media Week Beirut. Scroll down for my notes. The video will be up as soon as we have it. 1/ Prelude: Estimates say that a few years back, between 65% and 90% of customers used search engine before making a purchase, most of […]

PROMOTING LEBANESE TOURISM

Keeward has been working with Lebanese Tourism Office in Paris since January 2009, developing its marketing campaigns in Europe. We created an interactive tool for the promotion of Lebanon as a destination for the movie industry as well as came up with a series of recommendations to improve the previous website. Read on for an […]