Nasri Atallah

All Posts by — Nasri Atallah

Storytelling | Tales of Your Fashion Brand

Part 1: The Story So there’s this guy, right. He’s kinda frumpy looking, and works for a company out West in the US. He’s doing pretty well, but then one day they decide to fire him. A few years later, he gets his job back, but then he dies a few months later. There’s this […]

GATE 37 | KEEWARD PUBLISHING

All the way back in early 2012, we’d been mulling over the possibility of doing more English-language publishing at Keeward Partner project Tamyras. Over the course of our conversations we figured out it was probably unwise to confuse people, since Tamyras has worked really hard to build itself a reputation as a leading French-language publishing […]

THE WANTON BISHOPS

Sometimes things don’t immediately make sense. For example, U2 working with Apple in the early 2000s to release an iPod, or the existence of Katy Perry. But then, slowly, you figure out why things happened the way they did. So here’s a little story for you. I’ve got a friend (I know, that’s hard to […]

GAME CHANGE: THE SHIFTING WAYS WE READ AND WRITE

When you do something everyday, it becomes, well, quotidian. The cup of coffee you stir in a zombie-like stupor, the Facebook page you open before you even check your emails, the weather app you open on your iPhone to check if you can wear that new summer dress yet (I, incidentally, have not worn my […]

ANTOINE: TAKING A LOCAL ICON INTO THE 21ST CENTURY

The Context A few years ago, the Lebanese bookseller market was considerably shaken up by a flashy new kid on the block, Virgin Megastore. Suddenly, a lot of traditional Lebanese book retailers’ brands started to look stale and old. Many of them stayed stuck in their ways, but Librairie Antoine came to us with a […]

THE LONELINESS OF THE BLACKBERRY USER

When the world of Blackberry collapsed in October during a widespread 3 day service disruption, there was a hilarious tweet that went something along the lines: the worst part of the Blackberry outage is that I have to admit I have a Blackberry. And I couldn’t agree more with that sentiment. It’s an odd feeling […]

MUSIC, BOOKS AND THE FUTURE OF CONSUMPTION

The integration of Spotify into Facebook and the release of the Amazon Kindle Fire over the past month, remind us how much the world of music and books has changed over the past decade. We look at our current relationship with the consumption of culture and try to make educated assumptions about the future. The […]

BEYOND WEB 2.0 WITH BERYTECH ENTREPRENEURS

Keeward CEO, Cyril Hadji-Thomas, was part of a panel at Social Media Week Beirut with Boudy Nasrala (WonderEight), Antoun Abouzeid (Makhsoum) and Stephane Bazan (USJ). Beyond Web 2.0 | Social Media Week by keeward Below is a summarized transcript of Cyril’s remarks, but we also think you should listen to the audio file, there’s some […]

THE PANEL ON BEYOND WEB 2.0

I’ve just come back from a panel called Beyond Web 2.0 at Berytech Mansourieh, as part of Social Media Week Beirut. The discussion revolved around four broad questions. What’s being done right in social media? What’s being done wrong. How do we evolve and what is in store for the future. That’s a hell of […]