November 2011

Monthly Archives — November 2011

ANTOINE: TAKING A LOCAL ICON INTO THE 21ST CENTURY

The Context A few years ago, the Lebanese bookseller market was considerably shaken up by a flashy new kid on the block, Virgin Megastore. Suddenly, a lot of traditional Lebanese book retailers’ brands started to look stale and old. Many of them stayed stuck in their ways, but Librairie Antoine came to us with a […]

THE LONELINESS OF THE BLACKBERRY USER

When the world of Blackberry collapsed in October during a widespread 3 day service disruption, there was a hilarious tweet that went something along the lines: the worst part of the Blackberry outage is that I have to admit I have a Blackberry. And I couldn’t agree more with that sentiment. It’s an odd feeling […]